MidCoast Bank needed a complete digital transformation. Their disparate marketing channels included inconsistent messaging and a number of different graphic styles. But the most central issue was the website. The site was not only outdated, it was not mobile-friendly, not optimized for search engines, and used old Flash technology that wouldn’t load without a browser plugin.
The great people at MidCoast knew their website was overdue for an update. Our Fisential team engaged with them in conversations about their mission, their customers and the community they serve. We looked at their competitors, and we identified their goals – the primary one being new personal and business checking account acquisition.
Our designers went to work creating beautiful custom layouts to show exactly how to offer an experience designed to boost engagement, attract new customers and strengthen existing relationships. Fisential’s expert technology team accomplished the development with the knowledge and skill that they’ve acquired through years of experience building high quality bank websites.
The new midcoast website includes several modern features, like a cost comparison on the Checking Accounts page that activates on scroll, as shown here.
The new MidCoast website is the cornerstone of a digital marketing strategy that highlights all the great things at MidCoast, the people, their connection with the community and their positive spirit. And the results are impressive too: new customer acquisition has doubled and is still growing.
We’re pleased to see so many new customers switching to MidCoast, as we continue to provide creative services, data and security to help the bank attain new heights every day.
(302) 998-6250